The main business of banking company is to grant loans and advances  to traders
as well as commercial and industrial  institutes. The most important use of banks money is lending. Yet, there  are risks in lending. So the banks follow certain principles to  minimize the risk:
1.      SAFETY
Normally the banker uses the money of depositors in granting  loans and advances. So first of all initially the banker while granting  loans should think first of the safety of depositor’s money. The purpose  behind the safety is to see the financial position of the borrower  whether he can pay the debt as well as interest easily.
2.       LIQUIDITY
It is a legal duty  of a banker to pay on demand the total deposited money to the  depositor. So the banker has to keep certain percent cash of the total deposits on hand.  Moreover the bank grants loan. It is also for the addition of short term  or productive capital. Such type of lending is recovered on demand.
3.     PROFITABILITY
Commercial banking is profit earning institutes. Nationalized banks  are also not an exception. They should have planning of deposits in a  profitability way pay more interest to the depositors and more salary to  the employees. Moreover the banker can also incur business cost and can  give more benefits to customer.
4.      PURPOSE  OF LOAN
Banks never lend or advance for any  type of purpose. The banks grant loans and advances for the safety of  its wealth, and certainty of recovery of loan and the bank lends only  for productive purposes. For example, the bank gives such loan for the  requirement for unproductive purposes.
5.     PRINCIPLE  OF DIVERSIFICATION OF RISKS
While lending  loans or advances the banks normally keep such securities and assets as a  supports so that lending may be safe and secured. Suppose, any  particular state is hit by disasters but the bank shall get benefits  from the lending to another states units. Thus, he effect on the entire  business of banking is reduced.
 OBJECTIVES  OF THE STUDY
The following are the main  objective of the studies.
1. To study the problem in  financial crisis and money related query.
2. To evaluate  banking is one of the most regulated businesses in the India.
3. To Analysis the role developing economy for the nation.
4. To study dynamic role in delivery and purchase of consumer  durables.
 Scope of the Study
All persons need money for personal and commercial purposes. Banks  are the oldest lending institutions in Indian scenario. They are  providing all facilities to all citizens for their own purposes by their  terms. To survive in this modern market every bank implements so many  new innovative ideas, strategies, and advanced technologies. For that  they give each and every minute detail about their institution and  projects to Public. They are providing ample facilities to satisfy their  customers i.e. Net Banking, Mobile Banking, Door to Door facility,  Instant facility, Investment facility, Demat facility, Credit Card  facility, Loans and Advances, Account facility etc. And such banks get  success to create their own image in public and corporate world. These  banks always accept innovative notions in Indian banking scenario like  Credit Cards, ATM machines, Risk Management etc. So, as a student  business economics I take keen interest in Indian economy and for that  banks are the main source of development.
So this must  be the first choice for me to select this topic. At this stage every  person must know about new innovation, technology of procedure new  schemes and new ventures.
 METHODOLGY
Theoretical study conducted on the basis of secondary data,  collected from books, journal and annual reports.
2.  BANK PROFILE:
Indian Bank
Name of the Branch               : Karaikal.  [0090]
Date of Opening                     :  1971
District/Port Open                :  Karaikal/Port Town.
Category/Size                          : Large.
Population                               : Urban.
Computerisation          :  CBS.
Name of the Branch Head      : R.Muralitharan,(Senior  Branch                                                                                 
                                                                             Manager)
Staff Strength                          Officers                : 06
                                                 Award Staff : 06
                                                 Sub Staff               : 03
Productivity                            : Rs. 281.39 Lacs.
Branch  Classification            : Profit Centre.
Location  of the Branch      : No. 96-98 Bharathiyar Road,
                                                   Karaikal-609607
Competition in the  area        : Almost All Banks are functioning.
Potential  Available                : Situated in a Commercial Area with a  number of shops around Scope for trade finance.  Branch has to tap more trade finance.
Computerised                          : ATM/CBS.
Commercial  Activity             : Being a union territory, large  commercial Industrial activities are on.
